Creative Makes a Difference

When I first started at an ad agency, I questioned the extend to how far creative could go to help a brand and drive sales. I emailed an old professor and even asked him to recommend a couple of books that show the direct tie between creative and sales. Thoughout my agency journey, I’ve since … Continue reading

Best video of 2009? Maybe. Greatest wedding entrance? Yes.

Not ad related at all but related in the fact that is amazing, contagious and made my evening. Tyler found this by searching the bowels of the internet also know as Perez Hilton. In Tyler’s words this will be the “best video of 2009”. UPDATE: Ty here – I wanted to add a thought to … Continue reading

Google Voice: Just something small they cooked up

This is will be huge.

Nike: Federer 15

Two :15 second ads would have made more sense. I liked this the first time I saw it but the second time I felt like they could have done something more emotional, more symbolic. The spot does not do his legacy justice.

Nike SB: Good Day

Nike SB has been doing some great work lately. Not only from an advertising standpoint but also from a sponsorship and product creation standpoint. Enjoy the tunes, the tricks and the beautiful cinematography.

Le Film: Microsoft Office 2010 Ad

Microsoft Office 2010 – Le filmby yom_ There are some great moments within this. At least they can laugh at themselves. Now, my next question is, what percentage of site visitors actually download silverlight and enter the site? I bet that hurts metrics and skyrockets the bounce rate.

Yes…We’ve Gone AWOL

Sorry to all our regular readers about the lack of posts in the past week. With the day jobs and a small conference that we’re organizing in Canada, AdJoke has taken a bit of a summer break. We’re going to still be posting every week, it just might not be on the daily schedule until … Continue reading

What is the value of 5 Gold Lions?

The Viral Video Formula

I think that in the last five years, every marketer has uttered the words, “Let’s make a viral video“. From the Pizza Hut disaster to Samsung and their LED sheep, they’re literally everywhere. Most fail, but some make it. And the ones that do typically get a nice write up in AdAge and other marketing … Continue reading

Nothing To Hide…

Here’s one of the most viewed video’s from YouTube over the last week. I love ANZ as an airline. Not a bad spot, nice idea and it certainly seems to be resonating with the YouTube community (ie. The World).