Brand Hero’s

Fallon has posted a great new presentation to their planning blog about Hero’s. Did you know that 5 of the 10 top movies of 2008 were all about Hero’s? (Dark Knight, Indiana Jones, Hancock, Iron Man, Casino Royal). There’s a reason for this – people need to be inspired. They need to believe in something … Continue reading

Why a picture from the worlds tallest structure made me think about brands.

This is a real picture from the worlds tallest structure in Dubai. Yes, it is an amazing photo but lets talk about brands. Dubai is a major global business centre filled with thousands upon thousands of buildings, but on a day when the cloud rolls in only about 20 remain to be seen from the … Continue reading

Recession? I ain’t afraid of no recession.

By all accounts national GDP growth in the US is expected to be the lowest it has been since 2002. Current predictions have the growth to come in around 2%. In 2002 the economy was emerging from a recession and the sluggish 1.6% growth rate was a welcome sign of good things to come. Five … Continue reading