CP+B Creates a Good Microsoft Video

I’m not a big fan of the “I’m a PC” stuff. The little kids are cute and all and the celebrities help ensure that people watch the spots instead of fast-forward them, but they still feel a bit strange to me. I think it’s probably due to the fact that they are referring to Apple … Continue reading

A Response to Whopper Virgins

It’s not always a good idea to travel to 3rd world countries to promote you’re brands unique features. Although I thought the CP+B idea was interesting, this response helps to put it into perspective. Find more videos like this on AdGabber

Be A Good Person

I feel like I’ve heard of this viral campaign from BK before (for another brand) but can’t remember which one. Essentially, BK is sending random people to the streets in crowded places. They stratigically drop their wallet and when someone picks it up to give back to them they reply, “Don’t worry, it’s on the … Continue reading

8 Thoughts on the Digital Marketing Conference

Last Monday, I spent the day at Marketing Magazine’s digital conference. It was a pretty good day and it was great to see the level of interest people in our industry have about the space. Sorry it took me so long to post about it, but here are 8 random things from the day: 1. … Continue reading

Bye, Bye Jerry!

Well, that didn’t take long. Three spots and we’re done! In the last week, PJC and I have posted about the new Microsoft campaign and our thoughts on it. Turns out that today, a rep from MS confirmed that there aren’t going to be any more Jerry spots and that it was all in the … Continue reading

Nice Print

Some more good work from CP+B.

Apple’s New Competition

Microsoft made a large decision this week and awarded their $300 million ad account to one of the hottest agencies in North America, CP+B.According to Adrants, Microsoft spent over $1 billion in advertising in the US during 2006 and they have finally found their new agency. CP+B are the creators of Whopper Freakout, Volkeswagen’s “Ego … Continue reading