The Best Ad of the Year?

It’s not a TV spot or a website. Not an experiential marketing tactic or social media promotion. Not a banner ad, billboard, branded game or special product placement. Not a CRM program or integrated campaign. It’s not global campaign, it’s a one-off execution. And it’s just a newspaper ad. A black and white newspaper ad. … Continue reading

Thank You

We’ve been blogging for over a year now and just wanted to say thanks again to all of our readers. It’s always nice to complete a post, it’s even better when someone sends you a note or comments on it so please let us know what you think. Thanks again. Why are we so thankful? … Continue reading