T-Mobile turns Subway Prank into a campaign

A few week ago, we posted about the stunt that T-Mobile put together in Liverpool station. Hundreds of ‘planted’ tube travellers broke out into a dance that left unaware travellers stunned (and sort of excited). The video became a hit (especially among idea-starved agencies and clients) and T-Mobile is rolling out a number of stunts … Continue reading

Not all impressions are equal

Nice idea. Great execution. If you live in London, you’ve heard of this…

2 Days, 1 Billion Impressions?

Trolling around AgencySpy, I came across a story about T-Mobile. It turns out that they are attempting to launch the largest online campaign ever. To advertise the new Google Phone – G1 (featuring Android), T-Mobile is partnering with AOL’s Platform A Agency to attempt to deliver 1 billion online impressions in 2 days. Considering that … Continue reading