6 Steps to Better Display Metrics

I’ve done a few rants in the last year about the value of media impressions and how the current media measurement model is broken. A number of industry related groups have sprung up to discuss the issue, but I think that one key area we can focus on now is how to increase the current … Continue reading

People Don’t Like Display Ads…

Another shocking article from today’s Marketing Magazine update: Canadian’s don’t like online display advertising and they don’t trust it. (well, approximately 62% of us feel that way): “62% of respondents said they are skeptical of paid advertising included within their Internet searches. This may be a reflection of the early days of the Internet, where … Continue reading