The Advertising Model Isn’t Broken

There has been a lot of talk over the past 5 years specifically about how the “Advertising model is broken” and how we need to be looking for a way to fix it. Post after post after post have spoken about how we are bombarding the consumer with too many messages, how new tactics have … Continue reading

Does our industry deserve an ass kicking?

Ad Age published this article about how the death of Detroit would wallop the advertising world. General Motors Corp., Ford Motor Co. and Chrysler together accounted for 3.3% of 2007 U.S. measured ad spending, which equal $4.6 billion in measured spending. “The world’s top four agency companies — Omnicom Group, WPP Group, Interpublic Group of … Continue reading

Canada’s Top 10 TV Shows [Last Week]

Seriously? This seems like a sad state of affairs when “So You Think You Can Dance” is number 1 and 2 in the ranking. Must be a slow, slow summer. At least the news made the top 10… 1 So You Think You Can Dance (CTV, Tuesday)—1,506,000 2 So You Think You Can Dance (CTV, … Continue reading

Canadian Online Spend Announced

Marketing Magazine announced the Canadian digital spend for 2007. Some highlights: Canadian online ad revenues reached over $1.2 billion last year (an increase of 38%) Search continues to represent the biggest part of the pie with revenue $478 million Display ads are number 2 at $432 million (who even looks at them?) Auto spent the … Continue reading

Recession? I ain’t afraid of no recession.

By all accounts national GDP growth in the US is expected to be the lowest it has been since 2002. Current predictions have the growth to come in around 2%. In 2002 the economy was emerging from a recession and the sluggish 1.6% growth rate was a welcome sign of good things to come. Five … Continue reading