Best Apple Ad Ever?

Apple has done some fantastic advertising over the last 20 years. From 1984 to the emergence of the iPod TV spots, there are few brands in the world that can claim the kind of consumer loyalty that Apple has. But in the changing digital world, Apple has to find ways to stay unique and innovative. … Continue reading

The (Useless?) Focus Group

A few weeks ago, we posted a quote from Henry Ford that went something like this: “If I asked my customers what they wanted, they would have told me a faster horse.” Why do we use focus groups? To refine our creative or to ensure that if things go wrong we can respond, “…Well it … Continue reading