How Should Blogs be Ranked?

I came across a recent article in Marketing Magazine (our nemesis for the time being…) about their favorite marketing and advertising blogs. What interested me wasn’t the list itself, but how the authors choose the blogs in the first place. In typical fashion, they were simply accompanied by a headline and their list of favorites … Continue reading

The Links

Sorry for the delay on these. Check them out. Interesting few weeks (to say the least) and a lot going on out there. Feel free to send your own as well and we will be sure to post them. – Seth writes about how “just doing your job” isn’t good enough.– Have you heard of … Continue reading

Tribes – my 65 second take

Alright. I just blew through Seth Godin’s 218 slide presentation on Tribes in about 65 seconds. No audio, no speakers notes, just slides. Here is what I got out of it…. Marketers are leaders of tribes. Act accordingly. It is your job to take your product or service benefits and connect them to the right … Continue reading

Triiibes – An Opinion

Paul and I write a lot about Seth Godin. When I first started to get interested in digital advertising and the new world, his blog and books were the best resources I could find. He is, unequivocally, the owner of the top marketing blog in the world and has been a continual source of innovative … Continue reading

Quotes From Tribes

I follow David Armano [and so should you] on Twitter and he has been posting his favourite quotes from Set Godin’s book Tribes. If you read AdJoke regularly you will know we love a good quote and you know we appreciate Seth Godin’s contribution to common-sense marketing and advertising. Here are are my favourites from … Continue reading

From Seth Godin:

“1. Delete 120 minutes a day of ‘spare time’ from your life. This can include TV, reading the newspaper, commuting, wasting time in social networks and meetings. Up to you. 2. Spend the 120 minutes doing this instead:– Exercise for thirty minutes.– Read relevant non-fiction (trade magazines, journals, business books, blogs, etc.)– Send three thank … Continue reading

The First Rule of Mass Communications

Seth Godin recently posted the following article on his blog: “Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker, talking, with permission, to another … Continue reading

Corporate Sponsorship Rule #1

Fantastic quote from a recent Godin post: “Here’s my number one fiduciary rule for big brand marketers: The executives involved in approving a sports or entertainment promotion should not be permitted to attend the event.” We all love free swag. But when it costs your company millions to get a sponsorship just for some free … Continue reading

Keep These In Mind

Stumbled upon some great facts from a comprehensive eye tracking study. If you’re in advertising or marketing, take a quick read. Well worth it. (from Godin’s blog): – Ads in the top and left portions of a page will receive the most eye fixation.– Ads placed next to the best content are seen more often.– … Continue reading

Book Review: Small is the new big

If you’re in the market for a fun read, I’d recommend picking up Small is the new big by famed blogger and marketing expert, Seth Godin. The book isn’t your standard advertising / marketing text book. It’s 183 ideas and thoughts that Godin has put together over the last 10 years. It is meant to … Continue reading