MINI Does it Again

This quote says it all: “I think we’re in a viral!” It’s about time a smart-brand made fun of all the fake viral vids out there. Loving this. From Adrants Advertisements

The New Siren’s Song – Branded iPhone Apps

While giving a presentation to a few colleagues on digital today, I talked a lot about how the App Store from Apple is changing the game for mobile devices. As a user, I can go on everyday and download thousands of applications (for free or a nominal sum) that enhance my mobile experience about 1000%. … Continue reading

Mini Cooper AR Ad. Best Print Ad of 2008.

This is the coolest print ad of 2008. If you disagree I will fight you. MINI has used augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of … Continue reading