Do This or Die

I recently finished Terry O’Reilly’s book Age of Persuasion – How Marketing Ate our Culture (from CBC’s Age of Persuasion). If you’re looking for a nice, quick, history of advertising (with some great new and old examples) it is worth picking up. It’s also quintessentially Canadian which is a nice change considering the majority of … Continue reading

8 Thoughts on the Digital Marketing Conference

Last Monday, I spent the day at Marketing Magazine’s digital conference. It was a pretty good day and it was great to see the level of interest people in our industry have about the space. Sorry it took me so long to post about it, but here are 8 random things from the day: 1. … Continue reading