BMW – Still Defining Innovation

Remember this wicked BWM spot? The brand has now gone even further with their Innovation strategy and created a BWM museum in Munich. The museum houses a number of BMW concepts and installations that will blow your mind. My two favorites – the concept car GINA with a mallable shell and the floating balls. Both … Continue reading

Remote Control Car + Bottles + Liquid = Super Mario Brothers Theme song

This is awesome. A child lined up dozens of wine bottles, each with a different level of liquid and then used a remote control car to play the bottles. The result is the Super Mario Brothers theme song. Ohh the memories. This kid – A musical genius.

Best Apple Ad Ever?

Apple has done some fantastic advertising over the last 20 years. From 1984 to the emergence of the iPod TV spots, there are few brands in the world that can claim the kind of consumer loyalty that Apple has. But in the changing digital world, Apple has to find ways to stay unique and innovative. … Continue reading

Defining Innovation

If you haven’t seen this old spot from BMW, it’s well worth checking out. “The walls between art and engineering exist only in our minds”