Your Guide to Viral Videos…By Jimmy Kimmel

We are a bit behind in posting these two videos from the Jimmy Kimmel show, however they are worth it if you haven’t seen them. It all started with Sarah Silverman’s video to her ‘boyfriend’ Jimmy: You can image the effects that something like that would have on a guy – anger, dispair and frustration … Continue reading

FED EX CUP – CONFERENCE CALL

Ad Quote of the day

“A brand exists in your mind. It’s a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations.”– Allen Adamson, “BrandSimple”

Entertaining little video

Just for fun. Excellent brand placement by lego 😉 Found on exitcreative

Etrade – Baby gets Clown

The other day a girl I work with had a birthday. Her boyfriend sent her a singing clown. He totally underestimated the creepiness. This campaign is awesome. Babies, comedy and great casting on the v/o.

DC Shoes Gets it

DC shoes founder and current Chief Brand Officer is also a rally-car driver. He is the guy behind the wheel. This doesn’t feel forced, DC shoes isn’t trying to be cool; it is cool so it can pull this sort of thing off. Skechers please don’t try this.

Viral marketing is the future of entertainment

Backlash on FunnyOrDie.com

OOH – I liked

I mainly liked it because I despise smoking. Thank you Elana for the heads-up!

Old Bell Solo – Great Idea

Transit Shelter Ads were posted in different Canadian cities. By pushing the walkie-talkie button you were instantly connected to another shelter in a random Canadian city. A great way to demo a product benefit while entertaining. I hope they recorded teh conversations. From adgoodness

Do You Know Your Target?

Do you really know your target? What they think, what they want and what they do? A large number of people in our industry – account, creative even production – have no idea. It’s easy to get sidetracked; we’ve got timelines to meet, clients to answer too, research, studio, production, creatives, more briefs to write, … Continue reading