Surprisingly Good

Paul and I were discussing the latest brand spot from Pfizer (posted below). It’s got a huge cinema buy here in Toronto and I was shocked when I first saw this spot (and then learned it was from Pfizer). What I like about this spot is that it’s repositioning the brand to be something more … Continue reading

Nash’s life is amazing – New NBA spot

I enjoy this spot, maybe because he is my favourite basketball player, maybe because I think he is one of the most genuine celebrities/stars in the world….I could go on. Nash is amazing. The NBA should start a page where people can upload their own 60-second life story along with a tool that takes your … Continue reading