Guitar Hero Bike Hero

Here is the latest viral video from Droga5 and Co. It was created to promote Guitar Hero World tour and already has over 1.4 million YouTube views. I’m pretty mixed on this one. It’s a cool idea but gamers are an influential and savvy group and they don’t like fake stuff. A quick look at … Continue reading

Warning: Gamers Are Cool [and Influential]

I’ve been developing some in game strategies for a client and, as a result, have spent some time thinking and learning about gamers. I think for anyone over 30 the concept of gaming still seems nerdy, weird and reserved for young boys who spend a bit too much time in their parent’s basements. To be … Continue reading

MySpace Got Game

MySpace, the social networking site has formed a partnership with Oberon Media to create a new gaming channel on the site. The fast-growing company, which is owned by News Corp, said the new channel MySpace Games will allow users to choose from hundreds of games and add them to their Web pages. MySpace is looking … Continue reading