Ask the Right Questions

Welcome to 2010. While we all make our usual resolutions (not drinking for a month, working out more, reading more, etc), here’s one idea for you to think about over the next 12 months: don’t ask the obvious questions, ask the right one. Malcolm Gladwell gave a TED talk in 2007 about what we can … Continue reading

"Global, Social, Ubiquitous and Cheap"

Media has changed. We all know this and have read through the statistics on usage, consumer habits and, of course, the decline of the print world. The old world models are over. The control is in the hands of the consumer and the conversation is totally uncontrolled. To most people in the digital world, these … Continue reading

Minority Report – It’s Here

I’ve always thought that Minority Report was a cool movie from an advertising sense. The idea that billboards could have eye scans that would access our data and create targeted messages just for us seems crazy – until you realize that many digital sites and online ads (um…Facebook?) are getting close to this. Still, the … Continue reading

The Only Conference You Should go to in 2009

We all want (need) to learn more. About anything – especially why people buy, how brands influence them and – most importantly – how we can help our clients in the upcoming year. But how do we have any time to learn extra? We spend all of it shipping ads, meeting delivery dates, pleading with … Continue reading