Before You Text, Give it a Ponder

LG has just launched a new campaign featuring James Lipton from Inside the Actors Studio. The campaign is build around Lipton and his famous beard. It promotes the idea that teens need to think before they text. The 4 launch spots drive to a great microsite that pushes users to specific social destinations (Facebook, YouTube, … Continue reading

Simple Navigation Makes a Big Difference

A super-smart colleague of mine just helped LG launch their new US website. It was a massive undertaking and as result of some smart planning, the new experience is slick, simple and very user friendly. What I love most about this site is the navigation on the left-hand site. I love how it always stays … Continue reading

LG and You "Tell the World"

LG Canada, one of the top partners of Toronto’s Fashion Week, has just launched a pretty cool promotion on YouTube. As the lead sponsor, they are hosting a large party (featuring industry icons, a performance by Maroon 5, etc) near the end of the week and have a number of passes to give away to … Continue reading