You need to "Think" about banner ads

In the online space a strong creative idea can be greatly impacted by poor consideration of the website, technographics, and the online behaviour of the visitor. My example is this banner ad for Toyota (also seen above) as created by Saatchi & Saatchi Toronto. As you will see it does have some element of cool … Continue reading

KR Connect

A friend and co-worker recommended that I check out Kevin Roberts (Global CEO of Saatchi & Saatchi) blog. I’ve been reading it now for a few weeks (and was ashamed that I didn’t know about it sooner). It’s a great perspective straight from the top of an agency network. I don’t think we see enough … Continue reading

Now That’s A Splatter

A some nice out of home from Auckland. Created by Saatchi, found on Copyranter.

Talking and Driving

A new print campaign from Saatchi & Saatchi Praha. The work is interesting and eye-catching, but I can’t get over the fact that if people are against driving while talking on the cell phones, why are their passenger seats in cars? (understand that your hand might be off the wheel but what about hands free?) … Continue reading