Canadian Online Spend Announced

Marketing Magazine announced the Canadian digital spend for 2007. Some highlights: Canadian online ad revenues reached over $1.2 billion last year (an increase of 38%) Search continues to represent the biggest part of the pie with revenue $478 million Display ads are number 2 at $432 million (who even looks at them?) Auto spent the … Continue reading

Internet Spending Continues; TV and News Decline

AdAge has just release a report that states that the top 100 advertisers in the US have increased their online display budgets by approximately $4.3 billion (33%) in the past year. Although ad spending only grew by 0.6%, the top dogs (who represent 41% of the total spend) clearly showed an interest in the web. … Continue reading