More About iPhone Applications

Last week, I did a short post on the pros and cons of developing branded iPhone applications. Over the last few days, a few great reports and presentations have come up that are worth reading if your currently thinking of developing an application. The first is a great guide on how to actually build an … Continue reading

The New Siren’s Song – Branded iPhone Apps

While giving a presentation to a few colleagues on digital today, I talked a lot about how the App Store from Apple is changing the game for mobile devices. As a user, I can go on everyday and download thousands of applications (for free or a nominal sum) that enhance my mobile experience about 1000%. … Continue reading