Beyond the Click

If you’ve ever read AdJoke, you’ll know that I’m a big advocate for better metrics online – especially when it comes to display advertising. I’m sick of measuring clicks and impressions. They are useless metrics that really don’t tell you anything about brand recall, message takeaway and purchase intent. Sure, you can tell if someone … Continue reading

2 Days, 1 Billion Impressions?

Trolling around AgencySpy, I came across a story about T-Mobile. It turns out that they are attempting to launch the largest online campaign ever. To advertise the new Google Phone – G1 (featuring Android), T-Mobile is partnering with AOL’s Platform A Agency to attempt to deliver 1 billion online impressions in 2 days. Considering that … Continue reading

10,156,199,000

That’s the number of videos that were viewed online in 2007 according to Comscore. Google sites (YouTube), represented the largest stake of the views with over 32% of the total. With numbers like that, the pre-roll won’t be far away! From Mashable –

Social Networks and Email – ComScore Stats

Some interesting stats on the most popular social networks and email services on the web. Neat to see the growth of Facebook but the overall user dominance of MySpace. Link from Valleywag.