Absolut What?

Remember Absolut’s amazing print and OOH campaign? You know, the one where the bottle is made up of different shapes and images depending on the region of the ad? The campaign that lasted for decades but has since been replaced with these horrific “Absolute world” executions? As marketers switch roles and agencies shift, people (creatives, … Continue reading

Leave Nothing

During the NFL today, Nike aired their new spot for their fall “Leave Nothing” campaign. The spot is directed by renowned director Michael Mann (Heat, Collateral) and is, in my opinion, one of the greatest TV spots of the year. The song “Celtic Violin” is (fittingly) from the movie “Last of the Mohicans” and works … Continue reading