Got a Great Application Idea? Make it happen.

Full disclosure: I worked on this campaign, specifically in the digital realm. A ton of great people helped put it together and we’re all extremely happy with the way users are engaging with it across the digital world. Let me know your (honest) thoughts here. In early June, Rogers launched a national campaign to announce … Continue reading


Contrary to my brain, I decided to head to the Toronto iPhone launch this morning to pick myself up a new, 3G 8GB (I know), iPhone. Doors to the store opened at 8am and after getting a recommendation from someone who lines up for all of these things (Wii, PS3, Dark Knight, etc), I decided … Continue reading

iPhone. Should Service Providers Advertise?

In case you were under a rock this week, Steve Jobs announced that a new, 3G version of the iPhone was shipping to markets across the globe. In Canada, the release date has been confirmed for July 11th at Rogers and Fido stores across the nation. Not only is the iPhone faster, it’s half the … Continue reading