It is Grey Cup Sunday

I am not the biggest fan of the CFL or montages but I have always enjoyed the writing in this spot. May the best team win. Whoever is playing in the game.

Football is Hardcore

I’ve got an unhealthy obsession with football and, as a result, love pretty much any football work that contains a good track and voice-over. This spot for the Dallas Cowboys is no different. Shot, cut and edited in less than a week, the spot is meant to capture the work that the team goes through … Continue reading

Guiness Slider: Just slide other peoples ideas into a spot

Ok. Here is the idea. We are going to take inspiration from Cog, and the movie Baby’s Day out but then change the ending to show how cool and bold Guinness drinkers are.

You are Incredibly lucky: Quit Smoking

Intriguing and excellent. Why would anyone waste such an amazing and lucky opportunity… to live?

Contextual Advertising Fail

Here is my guess. Because this song is titled ‘Rain Dogs’ the contextual media buy purchased for Cesar decided that people viewing the whisky fueled genius that is Tom Waits probably have tiny little manicured and well groomed pets hungry for a little nibble of 26 essential nutrients. Normally I would write a paragraph rant … Continue reading

Kettle Chips utilizes the thematic Narrative

The copywriting in this spot is pure genius. Congratulations to the client who bought the script. Three cheers to the director.


I am happy my life doesn’t look like this. I have been working for a while but I still see it as playing. That being said rejection shows up a lot more often in my life.

This is digital strategy…

A simple idea, based on a popular platform using the most common user behaviour usually creates great results. I’ve always been a big fan of ‘tagging’ and have constantly tried to apply the behaviour to brands that I work with. That said, you’ve got to fit the behaviour with the product or brand and you … Continue reading

Where Books Come to Life

This video created by BBDO for the New Zealand Book Council is phenomenal. It pulls you in immediately and while entertaining you delivers the message. You get the message long before the last 10 seconds of the spot. This is the type of advertising people want to see and share. Thanks to Mary for sharing … Continue reading

Another case of advertisers spending and not thinking

I’ve been watching the American Music Awards tonight and although the performances have been mediocre at best, the missed opportunities by the advertisers have been the biggest story for me. Currently the search term “American Music Awards 2009” is the 10th most searched term on Google. Guess how many advertisers have paid to have sponsored … Continue reading