Test 1

Being creative makes life more fun

Genius. Pure Genius captured with my iPhone in Downtown Toronto earlier this week.

Do you think about sound?

If you don’t think about sound you should. It impacts productivity, sales, mood, your health and more. It can also define a brand. What is the sound within your retail locations, your advertisements, your on-hold message and how does it all work together to create a positive and healthy world of sound.

Stanley Cup Finals

If you aren’t Canadian you might not get goosebumps like I just did – but watch anyway. Go Hawks.

Skittles: Tube Sock

I love the risk taking that lies within the marketing department of skittles. I also love how they are able to capitalize on other trends or pop culture phenomenon in a way that doesn’t come across as copying or contrived. Betty White put old people back on the map as being funny and entertaining to … Continue reading

I Have An Idea Portfolio Night 8: Advertising is Calling

I remember doing sponsorship sales for Portfolio Night in Canada 2 when it was only in Toronto & Vancouver – now look at it. Well done Ignacio and team.

Oh the humour: Darth Vader for TomTom

“You should have seen his face when I told him I was his father”….priceless. Great stuff from TomTom.

Lawtons Ad Experiment

Lawtons is a drug store in Atlantic Canada and they have partnered with Atlantic Business Magazine to offer the Great Ad Experiment. Simply put 6 agencies submitted creative, people are voting and the winning campaign is run. Interesting approach as Lawtons is getting 2 campaigns out of 1 but unfortunately the campaigns are only being … Continue reading

I thought this was a joke

Watch this: No arms, no legs, no worries