T-Mobile turns Subway Prank into a campaign

A few week ago, we posted about the stunt that T-Mobile put together in Liverpool station. Hundreds of ‘planted’ tube travellers broke out into a dance that left unaware travellers stunned (and sort of excited). The video became a hit (especially among idea-starved agencies and clients) and T-Mobile is rolling out a number of stunts … Continue reading

Target Creates Model-less Fashion Show

No models, no attitude but unfortunately no sexuality. Why do men watch fashion shows? It is an excuse to look at women. If you want to stop a busy couple as they make there way through Grand Central station they both need a reason to stop. She looks at clothes, he looks at women. I … Continue reading