Shaping the Conversation

Once again, President Obama is using the internet to get his message out the way he wants. Over the last week, he has gone on a national tour to promote his economic package and get the message out to American’s that the economy is on the road to recovery. On Tuesday, he had a large … Continue reading

Obama and Photosynth

A about a year and half ago, we blogged about an emergnig Microsoft technology called Photosynth. Photosynth is a system that uses photo’s across the web to create 3-D versions of places and spaces (you can check out an amazing demo of the product here). A recent post to the TED blog reports that CNN … Continue reading

Obama and New Media

A lot has been written about the Obama campaign being the greatest political campaign of all time. He raised more money than anyone (over $600 million US), dominated in the polls and created brand enthausists like nobody else. A few days ago, one of his lead new media communication strategists – Rahaf Harfoush – gave … Continue reading

The Marketers Election re-cap

Elections are a pretty big deal down in the US and of course marketers are always looking to capitalize on the wave. Everyone including Joe the plumber, 7/11, MTV, Ben & Jerry’s, Tropicana, Baskin Robbins, AT&T and more. A couple of the marketing efforts that stood out in my mind are:1. 7/11 – coffee votesWhat … Continue reading

Enough Said…

A pretty cool sequence of photo’s taken by a supporter during Obama’s Chicago victory speech. Not ad related but a fun find.

Pretty Good. Pretty, Damn, good.

Got together with a group of friends tonight to watch the election results and I’ve got to say, the McCain and Obama speeches were fantastic. It’s not often that you see a moment like this one – the culmination of a two year campaign, a horrible state of American affairs, the need for new leadership … Continue reading

The best Obama UCG – MC YOGI

Out of the 150 trillion user generated videos created for the Obama campaign this one is my favourite. Why? The production quality is incredible and I believe this is the type of content that could make a difference. Obama ’08 – Vote For Hope from MC Yogi on Vimeo. I promise this will be my … Continue reading

Nothing like a couple of fake movie posters to help raise awareness about the Presidential candidates. It’s amazing how some simple facts about the candidates (John McCain is old, Obama being new) can be used to create the main stories about their individual brands.