Going Google: OOH Campaign

The Future, Microsoft Style

Considering that I just posted about some mind-blowing social media stats, I thought it would be relevant to show you this (fake) Microsoft corporate brand spot. “The future. Only 498 years away.” Amazing stuff.

Social Media Stats

Although this video takes it’s cue’s from a Sony corporate video put together about a year ago, some of the new stats in it are staggering. Even though it’s very popular right now to to talk about the number of ways that social media has changed communications, I still think it’s worth checking out the … Continue reading

CP+B Creates a Good Microsoft Video

I’m not a big fan of the “I’m a PC” stuff. The little kids are cute and all and the celebrities help ensure that people watch the spots instead of fast-forward them, but they still feel a bit strange to me. I think it’s probably due to the fact that they are referring to Apple … Continue reading

No More Formats

I hate being stuck to a media plan before a client has even given us a creative brief. It’s so limiting to know that you’ve got to fit your idea into a box before you even have one. For some creatives though, it can be a good thing. You know what you’re working towards and … Continue reading

The TIFF Twitter Face-off

So the TIFF Twitter face-off has began with a pathetic exit from the blocks. @TIFF09 has found itself a whopping 84 followers in almost 3 weeks. @TIFFinsider has 64 while following over 130 @InforTIFFBell has an amazing 40 followers You would think they would secure a larger following only 6 weeks out from one of … Continue reading

Pepsi: Warhol

As with any Lee Clow campaign there has been a lot of hype, discussion, and yes, some criticism. Out-of-home has always been in my opinion a medium best used when treated like a canvas versus a poster, post-card, newspaper ad or even a online banner. An artist approaches a canvas with a very specific outcome … Continue reading

Coca-Cola introduces interactive vending machines

Coca-Cola introduces an interactive vending machine. They call it a fantastic partnership between marketing, technology and their agency. I say it is about time. What took them so long to add a brand experience to the vending machine. It was a lifeless, emotionally devoid consumer touchpoint. Now they can begin to integrate marketing communications, promotions, … Continue reading

Best Buy adds "Social Service" to their resume.

You can find Best Buys Twelpforce (@twelpforce) on Twitter waiting patiently to provide additional customer service. I see adding Twitter to customer service as a no-brainer. Give your call centres access to Twitter and while they are waiting for the next phone to ring they can be responding to tweets. Simple? yes. Cheap to implement? … Continue reading

Feed the fish: Google Gadgets

Click on the animation to feed the fish. You can find plenty more of these modules at abowman.com