Quality Impressions are related to Time

In my ongoing quest to change media planning (I’m not in media, nor to I have a specific desire to be), one of my new rants is about time. When television emerged in the mid-1900’s as the new, dominant consumer medium, ad buying revolved around time. What time were the top shows on and how … Continue reading

2 Days, 1 Billion Impressions?

Trolling around AgencySpy, I came across a story about T-Mobile. It turns out that they are attempting to launch the largest online campaign ever. To advertise the new Google Phone – G1 (featuring Android), T-Mobile is partnering with AOL’s Platform A Agency to attempt to deliver 1 billion online impressions in 2 days. Considering that … Continue reading