More About iPhone Applications

Last week, I did a short post on the pros and cons of developing branded iPhone applications. Over the last few days, a few great reports and presentations have come up that are worth reading if your currently thinking of developing an application. The first is a great guide on how to actually build an … Continue reading

iPhone Applications – An Overview

A few weeks ago, I posted about the siren’s song of the iPhone application for communications people. It’s the new hot thing and a lot of marketers / agencies are saying “we need an iPhone application!” without thinking through the “why” part of the equation. Adverblog has a great post about the contradictions of the … Continue reading