WARNING: This Is On Regular TV

OK. I’ll admit it. The first time I saw this spot I was shocked and scared. That, and the fact that I was watching reruns of The Hills – not the type of thing you want to see after watching a dreary (but juicy) “reality” show. The campaign is called “Prevent It” and is Canadian. … Continue reading

Yes – We Are Still Alive

Remember that time when we didn’t post for a week? Let’s hope this doesn’t happen again. We could write a huge post about how busy we are, how it’s pitch season and a number of campaigns are heating up – but really – who cares? For the time being, consider this our apology for the … Continue reading

Politics Can Be Fun

Hilarious campaign from long-shot US Presidential candidate Mike Huckabee. Although he doesn’t have much of a shot, it’s nice to see politicians who are willing to have a little fun during the campaign period.

Keep These In Mind

Stumbled upon some great facts from a comprehensive eye tracking study. If you’re in advertising or marketing, take a quick read. Well worth it. (from Godin’s blog): – Ads in the top and left portions of a page will receive the most eye fixation.– Ads placed next to the best content are seen more often.– … Continue reading

Book Review: Small is the new big

If you’re in the market for a fun read, I’d recommend picking up Small is the new big by famed blogger and marketing expert, Seth Godin. The book isn’t your standard advertising / marketing text book. It’s 183 ideas and thoughts that Godin has put together over the last 10 years. It is meant to … Continue reading

Best Apple Ad Ever?

Apple has done some fantastic advertising over the last 20 years. From 1984 to the emergence of the iPod TV spots, there are few brands in the world that can claim the kind of consumer loyalty that Apple has. But in the changing digital world, Apple has to find ways to stay unique and innovative. … Continue reading

Facts You’ve Never Heard Of

Found an article on Digg tonight about 35 facts you’ve never heard of. Some highlights: – There are 293 ways to make change for a dollar – On a Canadian two dollar bill, the flag flying over the Parliament building is American – Winston Churchill was born in the ladies room during a dance – … Continue reading

What Men Want?

Although this spot isn’t in English, it certainly represents what all American beer brands aspire too – the ultimate showcase of male dominance (by drinking their brand of course). Not a huge fan, but quite the idea.

When Inspiration Strikes

We’ve all been in this situation before – the need to write down a seemingly groundbreaking idea immediately before it passes. But wait? Where do you write it in a crowded bar or restaurant? The napkin of course. Using this “logic” Euro RSCG has created the Napkin Notebook – a bound notebook made solely of … Continue reading

XBox; Play

The first few times I saw this campaign, I didn’t really enjoy it. It seemed to random, all over the place and just off. But after seeing it more and more, it’s hit me. I love the song (surprisingly it’s “Don’t Need Nothing but a Good Time” by Poison) and the upbeat tone and manner … Continue reading