Stop Making Ads…Create Great Experiences

While on a train from Bruge to London, I heard an announcement that reminded me of what excellent customer service and communications sounds like. Our train was scheduled to arrive at 10:19PM. About twenty minutes after we started the journey (it was only about a 2 hour trip), the conductor came on and said the … Continue reading

Starbucks Card – Keeping it simple

I had no idea this card existed until I came across it on the Canadian Blog Bottom Rung. As they put i… “They have figured out that their customers generally order the same thing everyday and have created a card to make that process even easier. Now you don’t have to repeat those nonsensical incantations … Continue reading