Warning: Gamers Are Cool [and Influential]

I’ve been developing some in game strategies for a client and, as a result, have spent some time thinking and learning about gamers. I think for anyone over 30 the concept of gaming still seems nerdy, weird and reserved for young boys who spend a bit too much time in their parent’s basements. To be … Continue reading

XBox; Play

The first few times I saw this campaign, I didn’t really enjoy it. It seemed to random, all over the place and just off. But after seeing it more and more, it’s hit me. I love the song (surprisingly it’s “Don’t Need Nothing but a Good Time” by Poison) and the upbeat tone and manner … Continue reading