Does our industry deserve an ass kicking?

Ad Age published this article about how the death of Detroit would wallop the advertising world. General Motors Corp., Ford Motor Co. and Chrysler together accounted for 3.3% of 2007 U.S. measured ad spending, which equal $4.6 billion in measured spending. “The world’s top four agency companies — Omnicom Group, WPP Group, Interpublic Group of … Continue reading

25% of Total Budget Spent Online

Advertising Age recently reported that GM is currently spending at least 25% of it’s total marketing budget in digital. Early reports speculated that in a few years, the car manufacturer may spend up to half of it’s budget in digital. What is your brand spending? Better question – what is it spending in radio ads?