Ad Quote of the Day

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”David Ogilvy Advertisements

Ad Quote of the day

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”– David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 47.

Campaign For Real Beauty Needs Wannabe Actresses

The Dove campaign for real beauty has announced a very ambitious plan to create a play based on the campaign concept. Dove and O&M who were big winners at this year’s Cannes Advertising Festival is thinking outside the (television) box – morphing Dove’s campaign to change perceptions of beauty and aging into a stage play. … Continue reading