Genius. Pure Genius captured with my iPhone in Downtown Toronto earlier this week.
If you don’t think about sound you should. It impacts productivity, sales, mood, your health and more. It can also define a brand. What is the sound within your retail locations, your advertisements, your on-hold message and how does it all work together to create a positive and healthy world of sound.
If you aren’t Canadian you might not get goosebumps like I just did – but watch anyway. Go Hawks.
For all the talk about TV being dead, it still has a huge influence over our behavior. When we see something we like on TV, we surf for it, try to find more of it and broaden the experience we just had. Here’s a recent example of this effect:Glee, a popular American TV series (one … Continue reading
I love the risk taking that lies within the marketing department of skittles. I also love how they are able to capitalize on other trends or pop culture phenomenon in a way that doesn’t come across as copying or contrived. Betty White put old people back on the map as being funny and entertaining to … Continue reading
I remember doing sponsorship sales for Portfolio Night in Canada 2 when it was only in Toronto & Vancouver – now look at it. Well done Ignacio and team.
“You should have seen his face when I told him I was his father”….priceless. Great stuff from TomTom.
Funniest American commercial actor? I think so. Playstation…keep up the good (hilarious work). Thanks to Jason via Facebook for the original link.