AXE’s Summer Cottage

Now that it’s cottage season, I thought I’d share my new place with everyone. Just remember, you have to bring your Axe to get in.

Student Work

Some intereting work from some Miami Ad School Europe students. Although they’ve taken a successful Axe campaign and slightly tweaked it, I like the simplicity in the executions. That being said, it’s interesting to read some of the reactions of those in the industry. Thanks to Rebecca for the link!

AXE Vice – Nice Girls Turn Bad

A new mockumentary webisode from AXE. Nice girls start to go crazy when they smell guys wearing AXE. It’s worth watching – a bit funny (especially the last 45 seconds) – but not half as good as the AXE Ravenstoke, Alaska video that was created a few months ago.