The Real World – Augmented

In the past few months, I’ve been working on a Google Android campaign and was lucky enough to spend a very months testing out the product and the Android market. I’m a big fan of mobile applications (especially for the iPhone) and think that in the next few years we’re going to see some revolutionary … Continue reading

Mini Cooper AR Ad. Best Print Ad of 2008.

This is the coolest print ad of 2008. If you disagree I will fight you. MINI has used augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of … Continue reading