Discussing the dynamics of regional advertising in the context of national campaigns

Next week in Toronto following The Canadian Newspaper Conference I will be participating in a discussion of sorts with a group of Publishers, Media Directors and Ad Agency types.

The purpose of the meeting is to discuss the dynamics of regional advertising in the context of national campaigns.

I’m interested to hear the view points of the group that includes a lot of VP’s, Presidents and I expect a group from a much different demographic then I.

I don’t think this will skew my viewpoint much on the discussion topic as I won’t be thinking of a specific media, more the needs of my clients but it will impact my view as to how Newspapers can play a role in answering these needs. I’ll let you know if it gets to that point.

In the meantime how about you share with me your thoughts on the dynamics of regional advertising within a national campaign from your experience (client or agency). If they are good you can count on me sharing them – and stating they came from my blog which will instantly make me hated as us bloggers have stolen so much money from Newspapers 🙂

I look forward to your comments.

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