SEO – The Ugly Stepchild

For the last number of weeks, I’ve been doing a lot of SEO work for a client. Unlike experience design or creative development, SEO is a process that is incredibly granular, time-consuming and rigorous. It contains many aspects – from choosing what keywords to optimize your site with to understand the competitive set against each … Continue reading

Pure Black Sunshine

I have been meaning to share this recently launched site from Extreme Group for a while. It is a very interesting and unique approach to selling coffee online. Check out the video then drop by PureBlackSunshine.com Black Sunshine Coffee from Matt Hubbard on Vimeo.

You need to "Think" about banner ads

In the online space a strong creative idea can be greatly impacted by poor consideration of the website, technographics, and the online behaviour of the visitor. My example is this banner ad for Toyota (also seen above) as created by Saatchi & Saatchi Toronto. As you will see it does have some element of cool … Continue reading

Comfort

Really like this idea…that is all. Found via adgoodness.

The Spectrum of UXD

I like it. Spent a good 20 minutes looking at this tonight. That is all I have to say about that.

Great Storytelling

Look – All I want is a sweet story from a brand that actually is creative vs. boring and useless. If you aren’t creating content that people wouldn’t want to watch outside the walls of your marketing meeting room, start over. What is this strange content I’m talking about? Start here. Short, amateur films. Raw, … Continue reading

MTV Networks: Slurpee spot for 7/11

Ad agencies aren’t yet shaking in their boots but media groups such as MTV have been able to showcase that they can deliver quality creative while cutting out agencies and media groups. Slurpee from Johan Polhem on Vimeo. Found on The Curious Brain