DK should change their name to Xerox

So this is currently one of the most viewed videos on the internet… to bad it is a complete rip off of the one below. I hope DK (UK) is ashamed.

Lost Generation was created a couple years ago in early 2008.

In an industry that prides itself on our ability to be creative it is sad that we continually find examples of blatant rip-offs. At the same time I truly believe that clients are also to blame as they are the ones still buying this crap.

Let’s make a pact:

Agencies will promise to be more creative and original.

Marketers will promise to be better informed and closer to pulse of the industry so they can call bullshit on their (soon to be former) agency when regurgitated crap is presented.

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