Nokia Connects

A nice campaign for Nokia in London. The brand is having problems raising awareness of built-in GPS and location search applications on a wide-variety of their handsets. To help raise awareness, they used one of the most common location markers known to man – a signpost. Only they made it huge, digital and totally interactive.

Check out the video below:

The World’s Biggest Signpost from adghost on Vimeo.

What I like about this campaign is that it ties the real world to the digital one. Whether you live near Tower Bridge or not, you can see the favorite places and destinations that people who participated choose. Nice work.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: