Simplicity turns me on….honestly.

If you haven’t seen the video for the Nexus One phone have a look at it before you read the rest of this post.

The simplicity of the communication, the minimalist approach to the design makes that video an absolute stand-out. Think about how complex the features of that phone are and think about the endless list of benefits those features can deliver to the end-user. Instead of killing our eyes with details and over-loading our minds with messages the showcased the product in a way that to me is magical and turns me on.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: