Simplicity turns me on….honestly.

If you haven’t seen the video for the Nexus One phone have a look at it before you read the rest of this post.

The simplicity of the communication, the minimalist approach to the design makes that video an absolute stand-out. Think about how complex the features of that phone are and think about the endless list of benefits those features can deliver to the end-user. Instead of killing our eyes with details and over-loading our minds with messages the showcased the product in a way that to me is magical and turns me on.


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