Listen. I’m all for nice spots. I like it when creatives come up with ideas that cost about $1 million to shoot. If they’re great, people won’t PVR them. They’ll get posted to YouTube and get a couple of hundred thousand free views. Nice right?

But sometimes the creatives might be a bit off. And they might be really, really good at selling clients on their idea. Sure, it sounds nice in theory but in reality? It’s just that. Nice. And totally unrelated to the brand.

Props to the production team that put this together. But to the clients and agency that sold this? Two thumbs down.

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