Mary Kate & Ashley Olsen’s: The Row

Here is another example of a brand that has chosen to make a high-quality film for online consumption to launch a brand. The Row is the clothing line with the billionaire Full House twins behind it.

I enjoyed the video, even though I am far from the target audience. It showcased a large line of clothing in a interesting way while identifying the lines’ versatility and creating a brand statement through the music, setting, casting and direction.

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