Mary Kate & Ashley Olsen’s: The Row

Here is another example of a brand that has chosen to make a high-quality film for online consumption to launch a brand. The Row is the clothing line with the billionaire Full House twins behind it.

I enjoyed the video, even though I am far from the target audience. It showcased a large line of clothing in a interesting way while identifying the lines’ versatility and creating a brand statement through the music, setting, casting and direction.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: