Rona gets creative

Yesterday morning in Quebec, Rona created a special OOH placement to target morning commuters. The placement (see video below) used a Apple ad (with the colours dripping) and changed it into a Rona one – by catching the dripping colours with Rona paint cans.

I really love creative placements like this – especially when they are highly targeted and specialized. Not sure what Apple would have thought of their ad being ‘changed’ but I’m sure people driving to work thought it was excellent.

Thanks to Kerry for the link!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: