Honda Shine’s with Vimeo

We recently did a post about the new Honda ‘Let it Shine’ spot. It was another great TV spot from W+K. But what about the integrated campaign? Better yet, how could Honda take this idea and spread it online in meaningful way?

Cue a great media partnership with Vimeo. Honda has created a fantastic page takeover that keeps the spot intact and enhances it in a way that only digital can.

Remember when Nintendo partnered with YouTube for a great page takeover? It was good but I think that this is even better. The media company clearly played a large role in making this happen and I’m impressed that Vimeo was willing to do this. I wonder what the costs were…

How could you make your TV spot shine online?

Via Adverblog.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: