Have a Website? You Need to Read This…

A few months ago, someone once challenged me on my web ‘knowledge’ (not that I have much). It was an in the moment, fun insult but the proof point about my lack of knowledge was the fact that I didn’t read the official Google Blog. I laughed it off in the meeting and, when it was over, ran straight to my browser and added the blog to my Reader.

Turns out the joke was on me. The Google blog is sweet.

Not only does it give anyone access into one of the most forward-looking digital companies, it provides users with excellent tips and tricks for all their web endeavors.

Take their series on creating a great website. The first post discusses how to use Google analytics to your advantage. It’s a quick read and well worth it.

The second is more about site design. Google’s top four tips?

  • Tip #1: Pass the 8 second test. At first glance, a visitor should understand the purpose of your website within a few seconds. People are busy and have limited attention spans — you want to keep them from hitting the dreaded back button.
  • Tip #2: Tell them what’s in it for them. Create clear and tangible benefits (e.g., “Save more! Make extra money! Look better with our product!”).
  • Tip #3: Use compelling images. Try product images instead of generic stock photos, icons with blocks of text, and buttons instead of links. Keep in mind that a low-quality, irrelevant image can kill your site’s credibility.
  • Tip #4: Close the sale. Help your visitors take the next step. Make that step clear and easy to reach; don’t make them hunt for it. Action words like “buy now” may work better than “add to cart,” for instance.

Great thoughts – especially the 8 second test. How many sites have you been too where you just don’t know where to begin let alone click? Read the full post here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: