Want to have an affair?

Then register a profile on AshleyMadison.com. The dating site for people in a commited relationship who are looking for a random outlet (not a relationship) from their day-to-day partner. Their tagline?

“Life is short. Have an affair.”

Think I’m making this up? Here is a TV spot that the site tried to run during the Super Bowl (banned in Canada and the majority of the US)

What an idea. Nothing shows how long the Long Tail is better than a site like this. By last count, the site has over 3.2 million profiles. Need an example of a niche social network in your next presentation? This is it.

Thanks to EV for the video link!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: