Don’t Blink. You’ll miss the High Life.

From Biz Journals

MillerCoors said Tuesday that it will premier a one-second ad for its Miller High Life brand during the Super Bowl broadcast Feb. 1.

The spot will focus on the brand’s current campaign that features the burly High Life delivery man who aims to reinforce the brand as a “good, honest beer at a tasty price.” MillerCoors notes that air time for a 30-second commercial during the game is selling for as high as $3 million.

“Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad,” said High Life senior brand manager Kevin Oglesby, in a press release. “Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”

God knows I absolutely love the High Life Common Sense campaign. Check it here and here.

Visit the 1 second ad site here.

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